Although still in a recession, with the rate of people eating out or using a hotel in decline nationally, but with Wales the figues show that people will still venture out provided the quality has not suffered. A subtle difference exists between price and quality.

Luxury hotels Wales or upmarket restaurants both share the same commitment to quality, which has more to do with their inherent sense of style and purpose than any notions of luxury. A modest B&B can still offer excellent quality, especially when it comes to food and service.

It’s true there are dark economic skies but there are also bright shafts of light bursting through too. People who love eating good quality food as part of their holidays in Wales still appreciate those whose passion is sourcing, preparing and serving it. The best restaurants have established their reputations by offering their customers a mixture of fine service and quality product.

Wales has always had a reputation for excellence in providing food and drink from restaurants that show attention to detail, showing awareness to environmental issues in sourcing their produce locally whenever possible. Superior quality food, wine and beer and a great level of service is the hallmark in Wales for restaurants and bars. Commitments to sustainability can be stretched when there is a need to generate a profit, but many restaurants are seizing the opportunity to squeeze suppliers to follow their ethical stand. It is a tought time at the moment economically, but to the restaurant trade at least, the message is clear. Delivering quality at a fair price remains the key to attracting customers who’ll continue to regard eating out as one of the best things to do in Wales.